We're now seeing MOST of our new projects involving a Generative AI component. Our clients are rightly concerned that if they don't jump in right now, their competitors will develop an advantage that will be difficult to overcome.
For content creation, customer support, competitive landscaping, business analysis, and more, Generative AI tools like ChatGPT can make your job easier and more efficient. With them, you can uncover information that you wouldn't easily find with traditional web or keyword searches.
By integrating your own data and research you can be even more effective, developing and synthesizing guided insights that are otherwise not apparent.
The reality is your competitors are using these tools today. To remain relevant, you should be actively considering ways you can improve your business operations with generative AI tools. And start testing some simple applications now.
If you're not sure where to get started, here are some ideas:
There are some risks.
Data security: Be cautious with the information you input into generative AI systems. This data could be used for any purpose, including training the AI. Your sensitive private data could become part of a future answer provided by the system to other users.
Examine your license agreements closely and opt for paid licenses with data use restrictions when you can. More importantly, be sure your employees are trained on the risks. Restrict the information they may provide to the tools and limit their use to your licensed products.
Accuracy of content: Generative AI can produce "hallucinations," or incorrect / false information. These systems predict words based on prompts and previous outputs, not verified facts.
See this cautionary story:
Always fact check everything provided in the output from the system, and use common sense. If you're going to be posting the content or using it with customers, is it accurate? Does it reflect the tone you want? Take some time for real editing before using the content externally.
Rapidly evolving technology: The generative AI landscape is rapidly changing. Tools you choose today might be outdated tomorrow.
To stay flexible, segregate your data from the systems you use. Then, you'll be able to plug it into a new tool much more easily when it becomes available. But remember, if you choose to wait, you'll only be farther behind when you decide to get started.
Matrix Potential has extensive experience with generative AI and machine learning systems. If you're ready to explore how generative AI can benefit your organization, click here.
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