When you need to produce content quickly, it can be tempting to simply query ChatGPT or another LLM and ask it to do the work for you. But here’s a cautionary tale.
Today, I downloaded a white paper from a respected organization. It included “advice” from several industry consultants on topics important to the industry. As I browsed through the “advice,” a few items seemed all too familiar.
You see, I also belong to a group that discusses prompts you can use to get completely digital “advice” from LLMs on these very topics. We compare the results from the different systems, including ChatGPT-4 and Claude, which often provide very similar answers.
Sure enough, the advice provided by two of these consultants in the white paper was ALMOST IDENTICAL to some of the results from the model prompts we used in the other group.
You can interpret this in two ways.
First, the consultants’ published advice could have been used to train the LLM models and ranked high enough that they became the LLMs’ definitive responses on the subject matter… and if you believe this, I have some land in Florida to sell you.
Second, the consultants took the easy way out and had ChatGPT produce the responses for them.
Think of the implications.
Would you be willing to spend thousands of dollars with a consulting organization that relied on a tool you could easily use yourself to produce their advice? If you hired that organization, then checked their work against your generative AI tool, how would you feel if you saw nothing original in their work? Would you continue to trust them?
I’m not saying you shouldn’t use generative AI to help you create content.
ChatGPT and other generative AI tools can add a lot of efficiency and insight to your content creation, so you should take advantage of them.
So how can you best use them?
Ideation: Start with the results of your initial brainstorming, then ask the system to expand on your ideas, suggest alternatives, or add a list of similar concepts. This can improve your content while maintaining the originality of your ideas. Be sure to fact-check everything the bot produces… it generates text, not facts, and is prone to inaccuracy.
Content Creation: Include as much of your original content as possible in your prompt, ideally a detailed outline or rough draft. Ask the bot to write an article based on the information provided. For a different perspective, ask the bot to write an article contradicting the information you provided.
Editing: Iterate, alternating your manual edits with the bot’s. Consider asking it to change the tone or style, expand on certain concepts, or shorten others. Always conclude with your own editing pass to keep it “yours.”
Advanced tip: Use an advanced tool that can prioritize your own data and research when producing content. Microsoft’s targeted Copilots and other Retrieval Augmented Generation systems can produce content using large amounts of your information for source material.
If you use these tools wisely, you can improve the quality of your content, greatly reduce editing time, and enhance your reputation by providing high-quality ORIGINAL content.
Matrix Potential helps clients accelerate their growth by implementing Generative AI systems to address critical business needs. Click here to get started.
This article was human-produced. ChatGPT 4o was used only to edit for spelling, grammar, and punctuation. The title was suggested by ChatGPT.
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